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Pinnacle Cart

There are a lot of great eCommerce platforms on the market today, so what makes PinnacleCart different?

PinnacleCart is the only shopping cart platform built for 100% scalability. This is the eCommerce software you can use from the idea stage all the way to a business selling billions a year in revenue, without ever needing to find a new provider. What’s even better is that it’s 100% customizable, all the way down to the source code, allowing you to use our technology as much as you’d like.

What’s even better is that we’ve got 100% US based support here ready to help with a smile.  Fox Valley Web Design’s in-house design and development team is ready to help you build your dream site, complete with just about any feature you can think up.

Easy Set-up

  • 3-Step Quick Start Guide
  • Easy-to-understand, web-based administration
  • Bulk loading feature that imports products from any database or text file
  • FREE professionally designed store templates
  • Domain transfer assistance
  • Product transfer assistance
  • Complete site setup assistance
  • Client Training
  • Web-based or downloadable help manual with images, video tutorials, knowledge base, discussion boards and more.
  • Image uploads


  • CSS / XHTML tableless design
  • W3C / XHTML compliant templates
  • Easy to integrate with your existing design
  • Drag-and-drop layout design feature
  • “Design Mode” allows you to create a professional looking storefront without programming experience
  • Edit both CSS and HTML via your browser
  • Upload logo feature
  • Upload home page image
  • Templates are Dreamweaver compatible
  • Adjust boxes, add boxes and create advertising areas
  • Ability to add your own custom header and footer to the site
  • Upload YouTube videos, flash presentations and other multimedia files
  • Ability to create an unlimited number of additional pages

Product Merchandising

  • Sell both physical and digital products along with services
  • Application will create “ghost” URL which hides the actual location of the product and is emailed to the customer once the sales is complete
  • Control the number of times a digital product is downloaded
  • Sell any kind of digital products including pdf’s, videos, music files, etc.
  • Sell Gift Certificates
  • Create custom fields (allow customer to input text)
  • Create drop down selections, check boxes and more on product pages
  • Provide discounts based on number of items ordered (quantity discounts)
  • Product Reviews
  • “Call for pricing” mode supported
  • Import products, images, attributes and more
  • Customers who bought “x” also bought these products in the checkout areas.
  • Supports discount / coupon codes globally and at product level
  • Price-based discounting
  • Supports full product descriptions with HTML and product summaries
  • Create attributes (size, color, etc) and manage price, weight, inventory and SKU based on attribute
  • Supports UPC and SKU numbers
  • Create and assign manufacturers
  • Recommended products
  • “Tell a Friend” feature
  • Create “Buy x, Get y Free” discounts
  • Best Sellers area
  • Supports gift messaging
  • Export products to Google Shopping, BizRate.com, ShopZilla.com and more
  • Compatible with iDevAffiliate and other third-party affiliate programs including Linkshare, ShareASale, ClixGalore, Commission Junction and more
  • RSS product feeds

Wholesale / Drop Shipping

  • Supports up to three different levels of wholesalers (Customer Groups)
  • Allows you to set wholesale pricing by product or as percentage of retail price
  • Apply different tax rates for wholesalers and/or make their purchases tax free
  • Unlimited drop ship locations
  • Allows you to control how and when the drop shipper is notified of an order
  • Separates drop shipping products from other products in the order.
  • Edit email notifications to drop shippers
  • Ability to assign drop shippers at the product level
  • Collects Tax ID, EIN or any custom information you require

Customer Management

  • Admin area allows customer to view previous orders, status and shipping tracking information
  • Customer address book
  • Allows customers to create Wish Lists
  • Automated emails when customer creates order and order is shipped
  • One-Page Checkout – fastest checkout available in the industry
  • Ability to create custom fields during registration / checkout for collecting Tax ID numbers, referral or any other additional customer information
  • Guest Checkout – allows customers to checkout without creating an account
  • Full customer reporting
  • Hide product pricing to all but registered customers
  • Ability to create Customer Groups and modify pricing by group globally and at the product level.
  • Assign customers to different Group levels
  • Search by last name, username, phone number, email or company

Inventory Tracking

  • Product-level inventory tracking
  • Attribute-level inventory tracking
  • Set “low stock” notifications by product
  • If inventory goes to zero, you have the ability to remove product from catalog or show “out of stock” message
  • Control when inventory is removed (at purchase or order complete )
  • Completely automated inventory control
  • Two-way sync with desktop order management products like Webgility, Store Manager and more.

Image Management

  • Supports image magnify, zoom, lightbox and enlarge
  • Unlimited number of secondary images
  • Image tags for better Search Engine Optimization (SEO)
  • Upload images via FTP
  • Generates thumbnails and catalog page images automatically
  • Ability to resize images on the fly

Payment & Shipping Options

  • Ability to accept credit cards on-line
  • Take orders by phone, fax, mail or without credit cards (off-line payments)
  • Ability to make payment page secure or entire checkout process

Payment Gateways Include

  • 2Checkout
  • Amazon Payments
  • Authorize.net AIM
  • Authorize.net CIM
  • Authorize.net CP
  • Authorize.net eCheck.net
  • BeanStream
  • Bongo US
  • Chase Paymentech
  • First Data Global Gateway e4
  • FuturePay
  • Intuit – QuickBooks™ Merchant Services
  • iTransact.com
  • Moneris
  • Money Bookers
  • NetBilling
  • Pay Junction
  • PayLeap
  • Paypal Payflow Link
  • Paypal Payflow Pro
  • PayPal Payments Standard
  • PayPal Bill Me Later
  • PayPal Express Checkout
  • PayPal Payments Pro
  • PSiGate
  • SagePay
  • Shift4
  • Stripe
  • Transaction Central
  • USAepay
  • Virtual Merchant
  • Worldpay
  • Support for 3-D Secure, Verified by Visa (VbV) and MasterCard SecureCode (MCSC) via CardinalCommerce
  • Supports eChecks (Authorize.net)
  • Ability to store credit card information for off-line processing
  • Ability to accept payments via telephone, mail, fax
  • Ability to set unlimited custom payment methods
  • Export data to QuickBooks, Peachtree or other accounting programs
  • Sell in multiple currencies
  • Real-time shipping quotes from USPS, UPS, FedEx and Canada Post
  • Mark-up rates from real-time shippers
  • Print shipping labels and pay for postage online with Endicia and Stamps.com
  • Prints USPS shipping labels
  • Create custom shipping methods
  • Create custom shipping costs by weight, quantity, region and more
  • Offer free shipping
  • Offer product specific shipping pricing
  • Ability to restrict shipping based on country or state / providence
  • Manage shipping rates based on country and shipping method
  • International shipping supported
  • Quick “estimated shipping” calculation – Customer can quickly estimate shipping based on zip code before checking out.
  • Provides customer with the option of choosing from multiple shipping carriers

Product Attributes

  • Gives you the ability to sell items like computers, shirts or other items that contain options
  • Create unlimited product attributes (options)
  • Add or subtract pricing based on attribute selection
  • Add or subtract pricing weight based on attribute selection
  • Instantly adjusts price based on selection
  • Control inventory by attributes
  • Track administrator-defined combinations
  • Sell only administrator-defined combinations
  • Ability to disable specific product attribute combinations
  • Create a unique SKU based on attribute combination
  • Create global attributes that can be assigned to products or categories
  • Display attributes on cart page, invoice and on order
  • Receive “low stock” warnings based on attribute combinations
  • Ability to remove attributes instantly
  • Create drop-down, radio buttons, text or text fields for attributes
  • Assign priority to attributes


  • Advanced or simple tax features
  • Avalara Ava Tax calculation services
  • Exactor Exact-o-Tax calculation services
  • Configure state-based tax
  • Configure country-based tax
  • Provides you the ability to sell internationally and apply international tax rates
  • Supports advanced tax structures including VAT, Canada, USA, product and/or category tax and more
  • Ability to include tax with price (VAT)
  • Set-up an unlimited number of tax structures and rules
  • Query sales tax by date
  • Assign tax rates to individual products

Currency & Language

  • Complete multi-currency support
  • Control currency symbol, decimal placement and presentation
  • Control weight (American or metric)
  • Control measurements (inches, feet, centimeters)
  • Set-up custom exchange rates
  • Allows customers to view in their currency, but transact in yours.
  • Ability to add / edit / delete language templates
  • Ability to add / edit / delete countries, states, providences or regions

Order Management

  • Ability to “status” orders
  • Displays both order and payment status to assist with order processing
  • Bulk edit orders
  • Notifies customer when order is shipped
  • Integrates with Atandra T-Hub and Webgility eCommerce Connector to assist with order processing
  • Add shipping tracking numbers to orders
  • View abandoned orders
  • Ability to add notes to an order
  • Print packing slips and invoices
  • Set starting order number
  • Ability to bulk status orders
  • Back-order / pre-order feature

Checkout & Registration

  • Ability to complete orders without registering (Guest Checkout)
  • Allow customers to decide if they want to create an account
  • Set minimum number of items or amount
  • Set order numbers
  • Mandate users to agree to Terms and Conditions
  • Ability to enable Suggested Products feature on cart page
  • Create custom fields throughout the entire checkout process (ex. How did you hear about us?)
  • Ability to control which fields are required / optional

Reporting & Business Analytics

  • Seamlessly integrates with Google Analytics and Google Adwords tracking tools
  • Chart visitors / hosts / revenue by month
  • Creates the following reports based on date
  • Top viewed products
  • Top viewed categories
  • Top orders by product
  • Top referring sites
  • Top sales by customer
  • Consolidated orders by date
  • Individual orders by date
  • Promo codes
  • Payment types
  • Taxes collected
  • Site profit

Marketing & Promotions

  • Sell your products on Facebook for FREE using eCommerce Plus
  • Drift Marketing
  • Integration with MailChimp
  • “Products you may like” tool
  • Ability to create date-driven promotional (discount) codes
  • Global or product level promotional codes
  • Recommended Products
  • Create Product Families
  • Bulk discounts by product
  • Free shipping based on amount purchased
  • Customers who bought “x” also bought “y”
  • Buy x, get y free
  • Export products to .csv file for exporting to other sites
  • API
  • Gift certificates
  • Hot Deal feature
  • Brand (manufacturer) landing pages
  • Top selling products
  • Seamless integration with iDevAffiliate or any other affiliate software
  • Create discounts based on amount purchased
  • Product Reviews
  • Export email list to other programs
  • Global sale prices (example – 10% off entire store)

Contact Fox Valley Web Design To Get Started Today!
Call 920-434-9772 or Fill Out Our Online Quote Request

Import & Export

  • Export products to eBay, Amazon, Yahoo, Google Product Search, PriceGrabber, Shopzilla, NexTag, TheFind, ShopMania, SortPrice, Goshopping and others
  • Import both products and categories using our flexible bulk product loader
  • Manage import rules
  • Overwrite existing data
  • Add new / keep existing data
  • Clear existing / add new
  • Update existing products only
  • Bulk load images through the control panel or via FTP
  • Export orders / products / users
  • Select the fields you want to export
  • Back-up / restore cart from the control panel
  • Database management tool allows you to clear log files and more
  • Exported data is “normalized” for importing into other applications including QuickBooks, Peachtree, MYOB, etc
  • Seamless integration with Store Manager and Webgility eCommerce Connector
  • Base API allows you to export orders / customers / products in XML format


  • Create unlimited administrator accounts
  • Restrict access to particular features by administrator
  • Control which e-mails are received by administrators
  • Locks out administrators on too many failed attempts
  • Change password reminder
  • File Manager allows you to edit templates from the control panel

Recurring Billing

Recurring Billing is a new PinnacleCart feature allowing you the option to sell your products on a subscription based billing model. You can automatically bill your customers at any desired time period for any amount – for example, monthly, every three months or annually. Perfect for store owners looking for an auto-ship functionality or wanting to sell memberships.

  • Discounted introductory rates ($x for the first month. $xx a month there after)
  • Free trials (1 month free. $xx a month there after)
  • Many other flexible combinations

This feature is compatible with Authorize.net CIM and FirstData payment gateways.

Beautiful themes

They say it’s not right to judge a book by its cover, but what about a store? Here at PinnacleCart, we’re constantly pushing the envelope in design. The key to selling starts with showing off what you’ve got, right?

Whether you choose to start simple with our free templates or opt for a custom designed skin from our in house design team, we make it easy to build an online storefront you can truly be proud of.

Extend functionality with Facebook and mobile stores

Reach your customers anywhere with our Facebook eCommerce and mobile commerce storefronts. Both stores are can be fully customized and completely managed through your PinnacleCart control panel. Our mobile store is optimized for mobile devices and fully compatible with all smart phones and mobile devices.

Easy to use design features

Having a professionally designed storefront has been proven to increase sales conversions and is a direct reflection of your business. With this in mind we’ve created a set of design tools that allow you to manage every aspect of your design, without having to learn code.

These simple, yet powerful tools, give you complete creative control over your store. Still want access to the code? You can get to it quickly using our proprietary “Cart Designer” toolbar, via our internal file manager, or access the files directly through FTP.

You can also use desktop editors like Dreamweaver, Visual Studio or Front Page to design and /or manage any page on your site. Don’t worry about updates; our unique template structure allows you to update the cart without having to worry about design changes.

Search Engine Optimization (SEO)

We worked extensively with three of the most respected search engine optimization firms ensuring PinnacleCart helps you achieve the most optimum ranking possible on major search engines including Google, Bing, Yahoo and more. Some of our Search Engine Optimization features include:

  • SEO Friendly URL’s
  • Compliant header tags, robots.txt files
  • Product-based keywords, hyperlinks
  • Site maps, breadcrumbs, and much more!


Seamless integration with Intuit QuickBooks

PinnacleCart is constantly looking for ways to save you time and money, and we’re proud to bring you an exclusive feature we’re sure will do both. Connect to QuickBooks allows you to seamlessly transfer your sales information from your store to your PC or online version of QuickBooks with absolutely no work whatsoever.

Just set it up and let it run in the background, that’s it! Connect to QuickBooks is estimated to save you over two weeks a year in extra time and is available on all plans $60 and up.

Instant sales with QR Codes

Drive sales from even more places with our innovative new QR code tool. Now you can create a QR code for any product or promotion and track its effectiveness directly inside the cart, absolutely free. Print ads just got “clickable!”

A free social media platform

Tweet, Like, Buzz, Share and more! Nothing is more powerful or inexpensive ( it’s free! ) as word-of-mouth advertising. Our social media platform allows your visitors to create a social tsunami by spreading the word about your products across the world’s most popular social media sites. Just activate it and let your visitors do the rest!

Recapture lost sales with drift marketing

As a store owner, nothing is more frustrating than seeing orders and dollars sitting in an “abandoned” status. All of your marketing time and money flushed down the drain over something outside of your control. Now you can recapture those sales by reducing shopping cart abandonment.

Its features allow you to create campaigns that “re-market” to those visitors and create incentives to get them to come back and complete the sale.

Log in with Facebook

Allow over 850,000,000 Facebook users to login and register with your site using their Facebook login. Not only does this feature increase conversions by eliminating the need to complete registration information, this single sign-on solution simplifies your entire checkout process.

Powerful marketing tools

We have worked very hard on making sure you have the best tools to drive your store to the top and selling the most in your market.

  • Create quantity discounts, buy & recieve promos
  • Offer free shipping on orders over dollar amount
  • Discount pricing groups, promotional codes
  • Sell gift certificates
  • Recommended based products in cart
  • Customers who bought X also bought Y areas
  • Seamlessly inegrate with affiliate systems
  • Create proffessional newsletteres and updates
  • Upload unlimited secondary images
  • Advanced image tools (Zoom, Magnify and more!)
  • Mail Chimp integration
  • eCommerce PLUS for Facebook
  • Social Media Platform and much more!

Product Syndication

Get your products visible everywhere your customers are. With PinnacleCart, you can push your products to be listed and searchable on eBay, Amazon, Yahoo, Google Product Search, PriceGrabber, NexTag, and more!

PA-DSS Certified PCI Compliant

PinnacleCart is one of only a handful of eCommerce applications certified PA-DSS / PCI compliant by the PCI Security Council. The PCI Security Council along with all major credit card companies have dictated that any storefront collecting, storing or transmitting customer sensitive information must be on a PA-DSS compliant payment application or risk ADDITIONAL FEES and / or CANCELLATION of your merchant account.

Additionally you or your company could be held responsible for any security breach as a result of using a non-compliant software. Even if you don’t use PinnacleCart, don’t risk the future of your business by using a non-compliant solution.

Advanced image tools

Research has consistently shown that customers respond favorably to large and detailed product images. PinnacleCart has implemented many new Web 2.0 technologies that give you the ability to dynamically display and resize your product images.

Besides allowing you to upload an unlimited number of images, PinnacleCart also provides you tools like Image Zoom, Magnify, Lightbox and Magic Thumb which provides your customers the details they need to move from browser to buyer. All of our image manipulation tools are fast-loading, cross-browser compatible, and XHTML/CSS compliant.

Advanced Analytics

PinnacleCart tracks every aspect of your cart and presents this information in easy to understand charts and advanced graphical analysis. PinnacleCart is fully integrated with Google Analytics and Google Adwords, and gives you a complete analysis of every action performed on your site.

Use conversion tracking to see which sites provide visitors that are converted into sales. You may also use it in conjunction with Google Adwords to understand which advertising programs are working best for your store and which programs may require adjustments.

Advanced Product Management

With PinnacleCart’s advanced product management tools it’s never been easier to:

  • Add products to the home page
  • Manage sales pricing
  • Control product placement on category pages
  • Sell downloadable content (e-books, software)
  • Create options that control price, shipping weight
  • Create bulk product options
  • Import and export bulk data and images
  • Manage inventory in real-time with notifications
  • Add product reviews
  • Add wholesale discounting
  • Add product videos
  • Feed product information to top competitive sites
  • Add HTML descriptions and content with ease!

Advanced shipping management

PinnacleCart supports real-time shipping quotes from all major providers including USPS, UPS, Fed Ex, and Canada Post. Mark up real-time rates and add handling fees, ship internationally and allow customers to track shipments.

Additionally, you can set up rates by regions, states, or countries and create custom rates by weight, quantity, price, and price plus weight. Customers can see estimated shipping rates before completing their purchase when the “Get Shipping Rates” feature is enabled.

Powerful order management

Since every business is different, PinnacleCart is designed to be flexible enough to work with businesses of all types. Regardless of the number of transactions, PinnacleCart can help you effectively manage your orders and ensure customer satisfaction. Features include:

  • Unique order and payment status
  • Customizable automated email notifications on order and new user registration
  • Drop-shipping support
  • Supports multiple locations
  • Automated credit card processing and storage
  • Shipping tracking numbers
  • Account area for customers where they can manage previous orders, edit wish list, review order status and update their addresses.
  • Create forms to collect additional information on the product. registration and checkout pages.
  • and much more!

Fully integrated with major eCommerce automation tools


  • Webgility eCommerce Connector
  • T-hub by Atlandra Systems
  • Add up to 1.5 million products through DOBA
  • Outsource order fulfillment through ShipWire
  • Use affiliate marketing to create an online sales force through IDevAffiliate.

Contact Fox Valley Web Design To Get Started Today!
Call 920-434-9772 or Fill Out Our Online Quote Request