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Branding Strategy


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Having a high quality design and consistent branding will help people make a better connection with your company, organization or event. We will help develop branding that people will relate to and trust.

Fox Valley Web Design has helped many businesses & organizations over the past 20 years with branding services, branding strategy, graphic design for print or web,  and professional creativity.  We are first and foremost a branding company.  To make our clients look great we utilize the awesome design tools from Adobe & Apple such as Illustrator, Photoshop, Final Cut Pro X, Premier Pro, Lightroom, and After Effects to bring unique, professional branding to your business or organization. The end result is great looking marketing materials in vector format that can be used for all your business branding including your website, business cards, brochures, posters, promotional items, hats, shirts, sweat shirts, polo shirts, social media, monthly newsletters and any other marketing materials that you want to put your logo on.

Having a professionally designed logo is the foundation of your branding strategy – it’s one piece of the branding puzzle that can make it easier to establish recognition on a local, national and international level.

Branding is one of the most important aspects of any business or organization.  An effective brand strategy gives you a major edge in increasingly competitive markets.

Your brand is your promise to your customers. It should tell them what they can expect from your products and services, and it differentiates your offering from your competitors’.  Your brand is derived from who you are, who you want to be and how people perceive you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.  Some clients come to us with a perfect logo but the rest of their branding needs an over haul.   Maybe its the opposite for your business where you love your current branding content/message, colors & tagline but your logo or website looks outdated or unprofessional because you had a “friend” create it.   As a professional branding agency we can help with all aspects of your brand starting with a brand strategy.   Over the years we have helped many businesses & organization with :

  • Custom Graphic Design for print, web, or special promotions
  • Logos / Logo Design / Professional Logo Development
  • Design & Layout of Business Cards & Brochures consistent with your brand
  • Websites / Responsive / Mobile Websites /  Mobile Apps
  • Vector Artwork with Adobe Illustrator & Photoshop
  • YouTube Video Production & Editing with Final Cut Pro & Premier Pro
  • Letterhead & envelopes consistent with your brand
  • Flyers & Posters consistent with your brand
  • Give-a-way Items / Promotional Items
  • Product Packaging & Product Labeling
  • Email newsletters graphics & branding

Professional Wisconsin Graphic Designers

Graphic design is the process of visual communication, and problem-solving through the use of type, space, image and color.

Our graphic design services include identity (logos and branding), publications (magazines, newspapers and books), print advertisements,  print materials (business cards, brochures, flyers, letterhead, stationary, posters), website / video graphics &  elements, signs and social media marketing.

The name “Graphic Design” first appeared in print in the 1922 essay “New Kind of Printing Calls for New Design” by William Addison Dwiggins, an American book designer in the early 20th century.  Graphic Design as a discipline has a relatively recent history, graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the dazzling neons of Ginza.

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances the transfer of knowledge and visual messages.  Readability and legibility is enhanced by improving the visual presentation and layout of text.

Just remember, a brand identity must be consistent and constant to be effective. You want unified branding in everything you do, from your company logo to your annual report to your online newsletter —otherwise, your employees, clients and prospects get mixed or conflicting information.  Its sounds like common sense but many business need a hand with brand strategy.  Step 1 is to plan the brand.  Measure twice, cut once.  We can help with your brand strategy from start to finish to freshening your brand years down the road.   Alot of companies small & large update their brand every 7-10 years.

I tried working with someone on my company logo once, but they didn’t really listen to me, and I don’t like my logo. How are you different?

At Fox Valley Web Design, we take the time to listen to you.  Our goal is to find about your company or organization, your products, your services and your story in order to brand you properly.  After we delve into your story we narrow down your needs, help create your vision, and then deliver it.  As our client, you remain in charge.  During the logo design phase we will provide you with mock ups based on your input and our professional experience.   Some clients have given us sketches as a starting point for a new logo or current logo changes.   In the end you will have a great logo you can be proud of for your business or organization ~ a logo that will in inline with your overall branding strategy.

How often should I update my brand image?

Most big companies freshen up their brand image every 7–10 years by doing minor alterations and in some cases a major brand overhaul. Changing fonts and color combinations or eliminating shapes can keep your company from looking obsolete. If your company has experienced a transformation such as a merger, a new company direction, or a company name change, you need to update your company’s brand identity.

Do I really need a custom-designed corporate logo?

A custom-designed corporate logo is central to your brand building. You want to set yourself apart, and a custom logo is one excellent way to do that. The last thing you want is someone else using a similar logo because your original graphic designer grabbed some cheap logo from one of the thousands of websites that now sell “pre-made” logos on the internet. The problem with those is they are not unique.  A thousand other businesses may have purchased that same logo.    Prospective clients need to take one look and know your corporate logo instantly.  So yes, you absolutely, positively need a professional custom-designed logo for you business or organization.

What can I expect if I hire Fox Valley Web Design for my graphic design & branding needs?

When you work with Fox Valley Web Design, you can expect a partner in your success. We will find out about your company’s strengths, weaknesses, target audience, goals, company history, your products, your services and competitors. We’ll look at your current brand marketing and figure out what’s working, what’s not, and put a strategy together.  You’ll be encouraged and treated as the brilliant entrepreneur you are. We have developed a lot of brands over our 20 years in business,  isn’t it time to get the professional graphic design & branding your business / organization deserves?

Contact us to get started at (920) 434-9772